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Back You are here: Home Local Business News Business News Spotlight On Business Spotlight On Coastal Cuisine: Rita’s Italian Ice and Frozen Custard

Spotlight On Coastal Cuisine: Rita’s Italian Ice and Frozen Custard

Rita’s Italian Ice and Frozen Custard is located in Carolina Beach at 3 Pelican Lane, just behind the Scotchman convenience store across the street from the boat docks. 

By: Allen Denning
Staff Writer

This summer when the sun is blazing and you are searching for some refreshing relief from the heat look no further than Rita’s Italian Ice and Frozen Custard in Carolina Beach.  Just steps from the beach Rita’s offers the perfect solution when you’re parched and craving a delicious frozen treat that will cool you down.  Now boasting four Wilmington area locations, Rita’s Italian Ice and Frozen Custard is extremely excited to serve Pleasure Island with their newest shop.  Owner and operator of the Wilmington area Rita’s, Jim Branch whose father is also a Rita’s owner started the business in 2008 and has since become one of the area’s most popular destinations for the very best frozen treats in town.  They offer an abundance of delightful options in many wonderful and unique flavors that everyone will love.  They specialize in serving up a variety of fresh made daily Italian Ices (made with fresh fruit), cream ices, frozen custards, sundaes, milkshakes, custard cakes, and more including their famous Blendinis (their very own combination of Italian Ice and frozen custard with cookie or candy toppings blended together for a wonderful concoction that will have your tastebuds dancing with delight and begging for more!  “Rita's offers a great selection of treats that are sure to satisfy Guests of all ages. From our famous Italian Ice to our Classic Old Fashioned Custard, we know you'll find a terrific treat made just for you.” 
Now open in their Carolina Beach store for about a month, Rita’s picked the location for their newest shop because of the proximity to the beach.  This summer they will be seen all up and down the beach wheeling frozen treats up and down the sand bringing their fresh made refreshments to your spot on the sand.  At Rita’s they believe that great service is one of the most important aspects of a great business which is why they want the ability to enjoy your favorite frozen treats to be as convenient as possible.  “We can only succeed at delivering happiness if we succeed at providing outstanding service. At Rita's, service is our cornerstone. Exceeding the service expectations of our guests and franchise partners is a requirement of our business. We teach every franchise partner and Treat Team member to deliver superior guest service and an unparalleled experience with the Rita’s brand all while serving the freshest, highest quality treats available.”  Look out for the Rita’s carts with the tastiest fresh made frozen goodies rolling up and down the beach all summer!
“At Rita's, our tag line of "Ice Custard Happiness" is more than a saying.  It’s our way of life – and a steadfast promise to our valued guests.  We promise happiness, and it’s a promise that we keep. Our franchise partners and Treat Team members stand behind it every day when they come to work and serve our guests. Because at Rita's, each person who visits one of our locations is our guest, not just a customer.  Our guests come to Rita’s to feel carefree, to escape the pressures of daily life, to take a moment for themselves, and to get a dose of happiness! Therefore, our franchise partners and Treat Teams stop at nothing to ensure that each guest enjoys the freshest, highest quality treats -- served quickly and with a smile.”
Rita’s Italian Ice and Frozen Custard is located in Carolina Beach at 3 Pelican Lane, just behind the Scotchman convenience store across the street from the boat docks.  They are currently open on weekends until Memorial Day when they will begin summer hours and be open daily from 12:00 noon until 10:00 p.m.  If you would like to find out more about Rita’s Italian Ice and Frozen Custard in Carolina Beach please give them a call at (910) 707-1100 or visit their website online at Ritasice.com.  Find them on Facebook for all of the latest news about Rita’s including events, specials and deals throughout the year and show everyone how much you love Rita’s Italian Ice and Frozen Custard in Carolina Beach.